SERVICES + CONSULTING
My job is to make your job a cinch.
Big ideas need a clear path forward. In addition to web design, I consult with founders and product teams strengthen their design systems, bring design and engineering into alignment, and integrate practical AI workflows that give lean teams more room to do meaningful work.
With over a decade in product design and leadership, I bring strategic perspective and hands-on experience to the way your team builds. Whether you need an ongoing advisor or an embedded design partner, we’ll create the foundations, processes, and tools that fit your business—so you can reduce repetitive work, make confident decisions, and grow with intention.
Let’s talk about what’s next.
Current Services
Uncover what’s getting in your users’ way. Get an independent evaluation of your product with prioritized recommendations for a clearer, more intuitive experience.
Bring your business to life with a cohesive visual identity and a website built around your goals. From brand direction through launch, create an experience that builds credibility and helps the right customers take action.
Add senior design expertise without a full-time hire. A hands-on partnership combines strategic direction, product design, and design-system implementation support to move priority work forward.
Give your team an experienced sounding board for important product and design decisions. Ongoing guidance helps sharpen priorities, strengthen systems, and keep internal execution moving confidently.
Design Foundations & Roadmap
Know what to build, what to reuse, and where to invest. Establish a practical design-system roadmap that aligns your product, design, and engineering teams.
Strategic Design Advisor
Embedded Product Design & Systems Partner
Brand Identity + Website Design
UX Audit
what's included
This is a good fit if you want clarity on what to build, what to reuse, and where to invest before committing to a larger implementation effort.
- Discovery sessions with the founder and key product, design, and engineering partners.
- Assess current workflows and identify suitable AI pilot opportunities.
- Review of the existing product, priority user journeys, design assets, and current component approach.
- Identification of usability, consistency, accessibility, and design-to-development gaps.
- Recommendations for design foundations, component priorities, and alignment between Figma and the engineering stack.
- A phased implementation roadmap, including dependencies, ownership, and resource considerations.
- Lightweight recommendations for documentation, contribution, and ongoing maintenance.
- A final working session to review findings and align on next steps.
what you'll recieve
Timeline: Approximately 4–6 weeks, depending on access and stakeholder availability.
Payment: 50% at kickoff and 50% upon delivery.
This engagement covers assessment and planning for one primary product. Production component creation, coded implementation, and screen migration would be scoped separately.
the details
Template Customization
- Adapt pre-made templates to fit your brand
- Customize layouts, colors, and fonts
- Optimize templates for mobile and desktop
- Ensure quick turnaround with professional tweaks
Custom Development
Template Customization
Custom Design
- Develop advanced, custom site features
- Integrate third-party tools and apps seamlessly
- Build scalable solutions for business growth
- Ensure optimal performance and security
what's included
This is a good fit if your team can carry out the work internally and you want experienced support with priorities, product decisions, and design-system direction.
- Two monthly strategy sessions with you and/or key team members.
- Focused reviews of product experiences, design-system work, or implementation plans.
- Guidance on component priorities, usability, accessibility, and design-to-engineering collaboration.
- Guide tool selection, workflow design, human review, and adoption.
- Support with ownership, governance, and team capability decisions.
- Limited asynchronous feedback between sessions through one agreed communication channel.
- A concise monthly recap of recommendations and next priorities.
what you'll recieve
Capacity: Up to eight hours per month, including meetings, preparation, reviews, and asynchronous feedback.
Initial term: Three months, with monthly billing in advance.
This is an advisory relationship rather than a production role. Hands-on design delivery, daily team participation, people management, and implementation ownership are not included.
the details
Template Customization
- Adapt pre-made templates to fit your brand
- Customize layouts, colors, and fonts
- Optimize templates for mobile and desktop
- Ensure quick turnaround with professional tweaks
Custom Development
Template Customization
Custom Design
- Develop advanced, custom site features
- Integrate third-party tools and apps seamlessly
- Build scalable solutions for business growth
- Ensure optimal performance and security
what's included
This is a good fit if you’re launching a business, refreshing an established brand, or ready for a website that better reflects the quality of your work.
- Brand discovery to understand your business, audience, positioning, and goals.
- Focused competitor review and creative direction to establish a distinctive visual approach.
- Primary logo, secondary logo, and simplified brand mark.
- Color palette, typography, supporting graphic elements, and photography direction.
- Brand guidelines and an organized library of final brand assets.
- Website planning, including a sitemap, content hierarchy, and key calls to action.
- Custom desktop and mobile design for up to five core website pages.
- Website build on an agreed platform, using client-provided copy and imagery.
- Basic on-page SEO setup, contact form configuration, and pre-launch usability and accessibility checks.
- Launch support and a handoff session so your team can confidently manage routine updates.
what you'll recieve
Timeline: Approximately 6–8 weeks, depending on scope, content readiness, and feedback.
Payment: 50% at kickoff, 25% upon brand approval and before website design begins, and 25% before launch and final asset handoff.
This engagement covers one business, one brand identity, and one website of up to five pages. It includes two consolidated revision rounds for the brand identity and two for the website design.
Full copywriting, photography, paid assets, hosting, platform subscriptions, e-commerce, custom development, advanced integrations, and ongoing maintenance are not included unless separately scoped. Final scope and investment are confirmed before kickoff.
Brand-only, website-only, and expanded engagements are available by custom proposal.
the details
Template Customization
- Adapt pre-made templates to fit your brand
- Customize layouts, colors, and fonts
- Optimize templates for mobile and desktop
- Ensure quick turnaround with professional tweaks
Custom Development
Template Customization
Custom Design
- Develop advanced, custom site features
- Integrate third-party tools and apps seamlessly
- Build scalable solutions for business growth
- Ensure optimal performance and security
what's included
- Kickoff session to understand business goals, target users, product context, and known concerns.
- Review of the existing product across agreed priority user journeys.
- Heuristic evaluation focused on usability, clarity, consistency, accessibility, and interaction patterns.
- Review of key screens, flows, navigation, forms, content, and responsive behavior, as applicable.
- Identification of friction points, usability risks, inconsistencies, and opportunities for improvement.
- Prioritization of findings by user impact, business value, and implementation effort.
- Recommendations for quick wins, near-term improvements, and longer-term opportunities.
- A final working session to review findings and align on next steps.
what you'll recieve
Timeline: Approximately 2–3 weeks, depending on product scope, access, and stakeholder availability.
Payment: 50% at kickoff and 50% upon delivery.
This engagement covers one primary product and an agreed set of user journeys. User research, usability testing, competitive analysis, production design, and implementation are not included unless separately scoped. For a broader audit covering multiple products, platforms, or extensive user research, I can provide a custom scope and estimate.
the details
Template Customization
- Adapt pre-made templates to fit your brand
- Customize layouts, colors, and fonts
- Optimize templates for mobile and desktop
- Ensure quick turnaround with professional tweaks
Custom Development
Template Customization
Custom Design
- Develop advanced, custom site features
- Integrate third-party tools and apps seamlessly
- Build scalable solutions for business growth
- Ensure optimal performance and security
Not sure what's right for you?
Choose Foundations & Roadmap if the biggest need is clarity on the investment and implementation path.
Choose Strategic Advisor if you have people doing the work and need experienced guidance.
Choose Embedded Partner if you need both direction and hands-on design support.
Choose UX Audit if you need an independent assessment of the current experience and a prioritized list of improvements.
Choose Brand Identity & Website Design if you need a cohesive visual identity and website that clearly communicate your value and support business growth.
